Project details
JW Anderson x Voss SS25
Services
Content Direction & Influencer Management
Client
JW Anderson x Voss SS25
Year
Aug 8, 2024
Overview
Fashion week offers high attention but limited access, and VOSS sought a presence that felt culturally credible and visually elevated.
Approach
Position VOSS within a fashion-first environment by partnering with JW Anderson. Plan content capture that feels natural to the environment while retaining a premium brand aesthetic.
Execution
On-site direction of film and photography teams across backstage, seating areas and red carpet arrivals. Influencer coordination, real time approvals, press touchpoints and asset delivery. Produce BTS moments, brand aligned stills, and short video designed for social release.
results
Strong social engagement, PR visibility, and support from invited influencers dramatically amplified VOSS within a global fashion audience. This partnership showcased how collaborating with JW Anderson could drive aspirational yet accessible content.
The campaign elevated VOSS’s standing as a credible presence at London Fashion Week and strategically broadened our reach through earned PR, influencer advocacy, and multi-platform storytelling.
