AI Integrations & Workflows
The satirical ad above was made as part of an internal AI video project for InsideIdeas group, the concept highlights the danger of AI adoption without thoughtful, ethical consideration. Created using an AI pipeline running from ChatGPT & Sora with Veo 3.5, higgsfield, midjourney, and additional editing and animation in Adobe Premiere, Photoshop & After Effects.
These types of Gen-AI workflows are contantly evolving as the technological frontier expands. I take great satisfaction from exploring this frontier and becoming skilled at deploying creative pipeline innovations which expand and refine the capabilites of my team and organisation.
As Content Editor at Reignwood Investments UK, I led the introduction of generative AI into the marketing and content function as a practical, considered tool to improve speed, consistency and creative thinking without compromising quality or brand integrity.
My focus was on building workflows that empowered the team, reduced friction, and protected brand standards across a multi-brand luxury portfolio.
Reignwood’s marketing team operates across several high-profile global brands, each with distinct tone, audiences and expectations. Content demand was growing faster than headcount, while maintaining premium brand standards remained non-negotiable.
The challenge was to integrate AI in a way that supported creative teams rather than replacing them, and to do so safely, transparently and responsibly within a corporate environment.
Bespoke AI Copy Agents
I designed and deployed custom AI agents tailored to individual Reignwood brands, trained on brand tone, messaging pillars and editorial guidelines. These were used to support first-draft copywriting for social, web and internal content significantly reducing reliance on external copywriters while keeping human editorial oversight firmly in place.AI-Supported Content Workflows
I integrated tools such as ChatGPT, Gemini and Claude into the content production pipeline, showing teams how to use AI for ideation, structuring, versioning and refinement rather than final output. This improved speed and confidence, particularly for junior producers, while maintaining creative control.Upskilling & Team Enablement
I led hands-on workshops for the marketing team focused on safe, effective and brand-appropriate AI use. These sessions demystified generative AI, set clear expectations, and gave the team practical skills they could apply immediately. I also mentored junior team members directly, helping them embed AI into their day-to-day workflows responsibly.Governance & Best Practice
I authored internal best-practice documentation covering ethical use, data sensitivity, brand protection and quality control. This ensured AI adoption was consistent, transparent and aligned with corporate standards, rather than ad hoc or risky.
Reduced dependency on external copywriters without removing human editorial oversight
Increased content output speed across social, web and internal channels
Improved confidence and capability of junior team members
Established a clear, safe framework for AI use within marketing
Embedded AI as a practical creative assistant rather than a shortcut
My approach was deliberately cautious and intentional. I pushed for intelligent, human-led use of AI, treating it as a collaborator, not a replacement. The result was a marketing team better equipped to scale content, protect brand integrity, and experiment confidently with emerging technology.
