Creative Strategy & Storytelling
Specialising in strategy-backed creative leadership and functional production solutions to create impactful content and tell the stories that matter.
Voss Website Project Management & Creative Direction
Leading the development of a new Voss website to align with fresh vision and direction for the brand
-
Strategic planning with internal stakeholders to align on vision, establishing roadmap and markers for success
-
Stakeholder and process management across design agency, developers and internal team to coordinate production and creative alignment
-
Content creation, curation and comissioning for visual and copy assets to populate refreshed website
Voss x Eightys Kitchen Series
6 part content collaboration I directed and produced for Voss UK taking the form of a fast paced cooking show with a strong Caribbean flavor.
-
I worked with a small team of content creators to capture the event under strict time pressure and tight budget.
-
By the end of the final week of upload these pieces of content made up 4 of the 5 most viewed videos on the Voss UK Instagram.
-
215% increase in orgranic reach from baseline video posts and largest week of non-ad-spend follows.
Voss Influencer Partnership
By finding brand aligned influencers willing to serve as models and ambassadors for Voss Water I was able to produce huge effeciencies in production throughout the year.
-
Process pitching through key stakeholders in the Reignwood management team.
-
Directing shoots with photographers and models ensuring streamlined production with small to medium budgets.
-
Selecting and post-processing of evergreen content for use across social media and website refresh.
JW Andersson SS25 Sponsorship & Content
Event content production and influencer aligning
-
Directed Voss content capture through sponsored influencer arrivals for media selling, BTS and runway for UK Social and global evergreen.
-
Stakeholder management for talent agency, photography, internal Voss management and JW Andersson collaborators
-
Comprehensive shot list approval for expedited post-production turnaround (same day).