Creative Strategy & Storytelling
Specialising in strategy-backed creative leadership and functional production solutions to create impactful content and tell the stories that matter.
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Skills
Team Leadership
Total production pipeline experience lets me guide teams in best practice across the workflow, from ideation to delivery, setting achievable KPIs and deadlines while coaching the creative and upskilling in the technical.
Production Efficiency
Knowing ballpark timings and budgets for a wide range of produciton solutions lets me pitch the right level for the project, while delivering high quality products in less time, for less spend.
Creative Mentorship
Passing forward the generosity of my mentors I deliver a scaffolded, tailored approach to my teams; letting them grow and learn in a supportive yet challenging environment.
High Pressure Problem Solving
Cultivating this skill is not fun, but I have been in the thick of it for long enough to have honed the decision making skills neccesary to deliver premium results even when things go wrong (and if you're reading this you know, something always goes wrong).
The Eye
It can be taught, but it takes time. When you see something that doesn't look right you feel a compulsion to do something, or say something, to someone, please just fix the font size!
Analytical Solutions
The creative never stands alone. We need to build our ideas on the most propetious ground we can and data is the best way to do that. Combing over CTR and reseraching trends takes real work, but it helps to deliver results, and I find great satisfaction in delivering results.